Interesting decorations and POSM
The use of a Fresnel lens within the display allowed us to show even a small pack of cigarettes exactly in the spirit of the entire campaign. The Marlboro brand is characterized by a hunger for all sorts of gadgets. We have packed the most of them into the sophisticatedly crafted Red Racing brochure. Whether it is the use of UV varnish, folio effects, hand-folding of some pages, pockets, 3D effects.
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